 Tilda is giving pub caterers a huge incentive to celebrate National Curry Week (NCW) in style – by offering them the chance to stage an exclusive all-expenses paid New Year curry night.
Tilda is recognising those pubs that go the extra mile to participate in NCW, which takes place in October, with a high-value competition that will boost business in the traditional quiet trading period at the start of next year.
It is asking pubs to let them know what they are doing to celebrate NCW. The best example will win supplies of Tilda Easy Cook Basmati Rice, Tiger Tiger mango chutney, curry pastes or sauces, Indian snacks and £100 to spend on other ingredients which they can use to host their own curry night in January.
Mark Lyddy, Head of Foodservice for Tilda, said "This initiative celebrates the fact that Tilda Basmati is the perfect accompaniment to curry and will also demonstrate how profitable a curry night can be for pubs, especially when Tilda Basmati is used.
"We want to highlight the benefits of Tilda Basmati and the fact that it enhances a curry because of its consistent quality, plate fill and superior taste which deliver perfect results every time. Independent research also shows that Tilda Easy Cook Basmati gives a 20% better yield than a leading easy-cook long grain brand – that's enough rice to feed another 10 more customers!
"January is always a quiet month for pubs following the Christmas and New Year rush – so this will provide a much needed sales booster for the winning licensee who will be able to offer their customers a great night out."
Tilda is adding a dedicated NCW page on its website which will be live from September. In addition to the competition, it will provide a complete guide to how pubs can maximise the opportunity with curry recipes, profit analysis and free downloadable point-of-sale material to raise awareness of the event. It also includes the recipe for the Royal Garden Hotel’s delicious Chicken Biryani recipe.
To enter the competition, pub managers have to visit the NCW page and provide details of how they plan to or have celebrated NCW – the closing date for entries is October 31st. National Curry Week, a national celebration of the dish, runs from October 9th–15th.
Lyddy added: "Curry nights are not only a great profit-making tool as they add value to the offering, they also make pubs popular venues with locals, while providing a great opportunity to gain regular visitors. At a set price, they are affordable for consumers during these difficult financial times and will encourage regular visits." |
