Consumers Choose Basmati, The Prince of Rice
There are few categories in foodservice which can take a steer on trends in retail but in the year 2006 to 2007, the rice category was worth £300m, was in growth and growing faster than its neighbours in pasta and noodles and projected growth rates to 2010* shows the rising dominance of Basmati, known as 'The Prince of Rice'. This clearly illustrates that consumers understand the difference between Basmati and Long Grain so when planning to use rice, caterers should use only the best.
Consumers also want to know more and more about the origins of the brands they consume and the companies behind them and research shows that consumers love the Tilda story**.
Rice is just as nice, cold!
Mark Lyddy, Tilda's Foodservice Controller, explains, "Basmati commands a premium as consumers are aware of its culinary superiority. By offering Basmati as a rice salad option, sales could increase which means greater profit opportunities for caterers. Think of it like this, selling 25 portions of rice salad a day, with one portion returning a GP of £1.20, could result in a profit, after 365 days, of £10,950."
For the sandwich / coffee shop sector offering made on the premises salads, Tilda's Frozen Basmati range is ideal as it can be cooked in the microwave (as well as by the traditional pan method) saving time, space and helping to control waste. Frozen Pure Basmati is ideal for those wanting to create their own salads from scratch whereas Frozen Basmati Pilau is prepared with a blend of spices, giving a delicious base for many Indian inspired rice salads.
*AC Neilson
**Leapfrog Research 2006/2008, Adsearch 2008
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