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Consumers Choose Basmati, The Prince of Rice
There are few categories in foodservice which can take a steer on trends in retail but in the year 2006 to 2007, the rice category was worth £300m, was in growth and growing faster than its neighbours in pasta and noodles and projected growth rates to 2010* shows the rising dominance of Basmati, known as 'The Prince of Rice'.
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It's About Convenience, Not Price!
Compare the media reported trend of consumers buying frozen to save money with what's happening in foodservice and your might be surprised; at least if you look at the frozen rice category!
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Italian cuisine isn't all about pasta!
Italy, the leading producer of rice in Europe, grows the short grain, barrel shaped rice, of which there are four main categories; Comune, Semifino, Fino and Superfino, grown mainly in the Po Valley, in northern Italy. In fact, rice thrives so well in this area that the first course on a menu is often comprised of risotto, rather than pasta!
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Have you had your rice today?
In China, instead of "How are you?" the typical greeting is "Have you had your rice today?" such is the importance placed on this popular and versatile food item. Indeed, young Chinese girls are warned to eat every grain of rice from their bowls or each grain left will appear as a pockmark on the face of their future husbands!
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Nestled in the tranquil village of Foxham, just East of Chippenham, in the heart of a farming community only 15 minutes from the M4, the charming Foxham Inn gives customers of all ages the chance to eat, drink and relax in warm and friendly surroundings.
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To encourage more rice dishes on menus and to promote the versatility of rice Tilda, the UK’s number one rice brand, is running the second Tilda Chef of the Year competition, in association with the Craft Guild of Chefs, with a live cook-off at Hotelympia 2008.
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Eight young chefs felt the heat in the kitchen as they competed in the Chef of the Year competition, sponsored by Tilda, in association with the Craft Guild of Chefs, at Hospitality 2007 in Birmingham.
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Sophie Wright, highest achiever at the Craft Guild of Chefs Graduate Awards 2006, was on hand to provide visitors with tasty delights in the Skillery at Hospitality 2007, creating modern brasserie dishes, sponsored by Tilda.
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Building on its success as the number 1 brand of dry rice in UK retail, and dry and frozen rice in foodservice3, Tilda has launched a new range of frozen Risottos perfect for any establishment looking to offer authentic Mediterranean flavours that taste as good as freshly made, but are easy to prepare under consistent time pressures.
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